Guy Berger has written a great piece on South African social networks, you can read the entire post here.
Build social networks around South African contentMost media captains are tightly focused on their business, meaning that they understandably don’t pay much attention to seemingly obscure stuff outside their silo — for example, the rampaging online social networking among online youth.But some remember that a once-unknown IT business called Google came from nowhere to feast on their erstwhile monopoly of audience time and advertising tribute.
I agree with Guy that the way to play now is around content, and getting your content to spread as far as possible. We sit with media companies that have ridiculous amounts of locally relevant content – something that major international players won’t be able to duplicate.
Take a look at MTV’s network for an idea how some of the larger media players.
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