24.com launches Answer.it, gets deeper into the social web
Uno as Online, Products, Social Networks, South Africa
Apr|22|2008
As part of our recent foray in social services (not the welfare kind, the web kind) at 24.com, we’ve launched Answerit - a site where you can ask and questions and get human answers.
It’s a very well thought out product - you can thumbs-up answers, follow commentators and sections, view rankings and a whole bunch of other nice user features.
A question you might ask is “Why? Isn’t there something like metafilter or Ask.Yahoo?” Well, yes there is. But there’s also relevancy in being local (how do you like this one), as well as fostering the community that has been built up by 24 (we have one of the largest blogging audiences/platforms in South Africa).
Slowly but surely we’re builing up a good suite of social products - Laaik.it, Answer.it, Play as well as a number of communities in our other sections like Entertainment, Wheels and Health. We’re going to be doing some even more useful and exciting things in the short space coming up 
Other people mentioning Answer.it:
Pre-release Vincent Maher.
Stii.
Matthew Buckland.
Questions around dataportability
Uno as Identity, Social Networks, Web2.0
Apr|16|2008
I really liked the post on RWW today about dataportablity by Josh Catone. It’s something that I’m struggling to get my head around – who owns that data?
I’m a believer that while you own the data, the activity, i.e. what you did on the site and what you put on there, is partially owned by the site. Just because you uploaded a photo to Flickr, and you used all the cool nifty uploading, tagging, rotating, sorting, organizing tools that Flickr offers, you should now be able to port all of that to Facebook? Same, Facebook has friend tagging as a feature, and it’s a piece of technology that they pioneered, and now you want to take that over to Flickr?
That part doesn’t sit well with me. I feel that the services/sites have invested quite a lot of R&D time into building these features, and for you to now be able to up that data and take it somewhere else…
The example Josh used is quite a good analogy – can I take my data from Store 1 to Store 2?
Store 1 has brilliant data capturing, sorting and customer research. Store 2 is a mom and pop shop, no technology, but they can tailor a lot of niche services to you, if they can get that data. Yes, I would like that data portable, but Store 1 has heavily invested in that data, and it would not have been possible to get to that data without the infrastructure that they built.
Now, with some dataportabilty chucked in, we can quickly take the attention data from Store 1 and plug it into Store 2?
Is that attention data owned by Store 1? Yes, I believe it is. Unless they agree to making that Attention Data public, it would be a breach of service to take that data out. Unless there are laws governing it. Principle Six in New Zealand does exactly that embodies what I want to happen.
(thanks for the link Pete! )
Why do I say “Yes, I would want that”? It means that I don’t need to input that data again, and the new service would just start working automatically.
This is something I’m struggling with so far – I know it’s a good thing. But how do you keep the technologies safe that companies have invested in, and promote more research and innovation? No site would like their users to be able up and off to another site.
Should I be able to select what data I want, send that over to the new service? I believe so. oAuth is going to help me.
Social news sites are more valuable than Facebook.
Uno as Identity, Online, Social Networks
Apr|14|2008
If you take a look at the data that Facebook has on you, and the quality of that data you’d be able to see that they really don’t have that much qualitative data and can only target pretty rudimentary ads.
For making it easier, let’s split it in 2 groups: Profile data and activity data.
Profile data is the data that you fill in - Favourite books, movies, interests, music. Honestly I’ve never filled in this data and I don’t know of someone who has maintained that, it also doesn’t reflect your true preferences (typical case of “you don’t really know what you like”).
Your work details are in there as well - what you are busy doing and more or less in what field of business you are in. People don’t maintain that too well either. Then there’s also your network data - which shows in which area you are, but that you could probably get more accurate data on with IP targeting.
Last but not least - your relationship status, age and sex. Well golly gosh, ain’t that fantastic.
Up to this point, it’s really difficult to target an ad to a person. With this data, for e.g., would you be able to target an Audi ad to me, knowing that I prefer Audi over BMW? I don’t think you can target something specific to person with those details. Would you be able to know that I am looking for a vintage Mercedes Benz SL500 convertible? And be able to serve me ads for that?
I don’t think so.
But luckily, there is the opportunity to expand! We have a whole set of other data: Groups, photos, events, Friends, Pages and applications - which we can lump into activity profile data.
However, none of this data is structured enough to be able to give real value. Does Facebook know that I have an intense dislike for 7de laan if I have joined the following groups:
- 7de Laan sucks donkey balls
- Mense wat 7de laan karakters add as friends is losers
- 7de Laan-WORST soapie EVER!!!!
- Dezi van 7de Laan is die grootste SLET ooit.
I struggle to think that they would.
(as a side note - there isn’t a Fan Page for 7de Laan…)
Similarly, the events that I attend are only tagged on a very rudimentary level, Facebook does not know that some of the music I listen to is nu-electro-afro-coochie-pop, but that I also like DJ Krush and really want him to come to Cape Town. Does it take into the account the nature of post-modern, ironic party organisers who label their Electro dress-ups a “Party - Barbecue”?
The photo’s we have of all our events and so are also not really semantic in any way - does Facebook know that I am wearing Diesel (and not Nike) sunglasses, or drinking Amstel (and not Windhoek) beer? Nope. Fan pages are a cool addition and it does allow me to specify the relationship between a product/person/music (i.e. “I like this”), but it’s still a very rudimentary system. Does it know that I like a genre of music (which I haven’t specified on my profile)?
My friends list isn’t too great either - I can’t get any more data out of there than I can from my own profile.
Applications has the best repository of info, but it’s in a data silo. Your last.fm application can’t talk too well with you Facebook profile and make you stop seeing “Beat Bladder Infection” ads along the side, and rather “Watch the new Justic video”. This data still sits in a silo and I’m thinking it sits more with the 3rd party app than it does with Facebook.
Still, at the end of the day I don’t believe Facebook could target me an ad for a vintage SL500 Merc.
Enter social news
Now, on the other hand, DIGG, or any social news site, has much more data on me. While they don’t have my profile data (like age and sex) they can find out what I like and don’t like much better. I click on links and submit articles, all these are in semantic form. If I’ve submitted articles on vintage cars, rated anything up or down, Digg would be able to better target an ad tailored to me. It’s because of that that I feel Digg (or any social news site) should have a higher per-user valuation than Facebook. That data is more valuable and deeper than Facebook could ever have.
Linkedin RSS
Uno as Web2.0
Apr|2|2008
I’m quite liking the LinkedIn RSS feed for network updates, except for one thing, it doesn’t do what you expect it to do.
I’d like it if there was a link to both people’s profiles, especially the new person whom I don’t know.