My last day at 24.com
Uno as Future Studies, Identity, Online, Web2.0
Aug|28|2008
Tomorrow marks my last day at 24.com. I’ve had a fantastic time here, learnt a lot and met some brilliant people. Naspers/MIH/24 is the one company that I’d like to work for at the moment… but I have other plans.
After some deliberation, job interviews and such, I’ve decided to open my own social media and digital consultancy here in Cape Town. I’ll be focused on providing digital context to brands and company’s, with a youth and application slant.
That’s the short of it. Drop me an email for the long part. You can contact me here: unodewaal<at>gmail.com.
Vice Magazine impact on photography
Uno as Ideas
Aug|15|2008
I’ve never really thought about it.
It’s no coincidence that American Apparel’s often controversial advertising campaigns imitate the Vice look, nor that Vice photographer Terry Richardson is the principal photographer for Uniqlo’s in-house magazine, Paper. His style has countless amateur copycats worldwide, whose photos have found a home on fast-growing photo-sharing websites such as Flickr and MySpace. Snapping away at a party in Portland, Oregon, or in Harajuku, Tokyo, a global scenester can disseminate their local style worldwide before sunrise.
The Vice photography style has influenced so many styles of photography it’s crazy. Almost all of the street fashion, party pics.
Here I am thinking, dang those local street-fashion photography kids We-Are-Awesome are copying The Cobrasnake. But if I knew my sociological roots better, I’d know that Cobrasnake is a copy of Vice.

Some Cobrasnake links:
Some links for We Are Awesome
User workflows: Rejaw, You’re doing it right
Uno as Identity, Social Networks, Web2.0
Aug|7|2008
One of the benefits of Dataportability is that it makes it easy for you to sign up/in to sites. It’s difficult to see why anyone would get excited about something that on the outset is very geeky to get your head around.
Now, take a look at this site: Rejaw
Nevermind that it is YATC covered by Techcrunch here, just revel in the user experience of signing up. It’s quick, simple, no frills. Doesn’t ask too much of you, but gets down to business. I couldn’t care less about the actual service, but the Entry Gates are fantastically awesome.
Majordojo writes that it’s “An OpenID-powered registration system I actually like…“. I’m not going to copy and paste the entire post as they did a pretty good experience path on it already. So just clicky the link
I think the best part is the Facebook Friends part. When Facebook Connect launches we’ll see that this entire process is going to be MUCH smoother. I found Stii on Rejaw thanks to this tool.
This is what signup to your site should look like. We need more people doing signups like this.
Other sites that have a pretty cool signup:
Enterprise uses for microblogging
Uno as Online, Products, Web2.0
Aug|5|2008
This came through on Techcrunch sometime today:
ESME - The Enterprise Social Messaging Experiment.
And if you were wondering about the value of microblogging in the enterprise, there you have it right there.
Armand has been saying how they use Identi.ca as a similar kind of internal service for their company Agilisto.
Read more on ESME here.




